Of course it is.
Although we may be a bit biased, we’re not going to say it’s the right answer for everyone. When it comes to investing in a custom website you must also be willing to invest not only money, but time, resources, and energy. The return on your investment is well worth it though.
Custom websites provide a sense of credibility to your business and you. They are almost always the first thing potential customers or investors will look at after the initial introduction. From each page of your website (if you have one) they will begin or should begin to learn about the company, who your team is, what products/services you offer, how you can help them, and how you can be reached. This is why content is king.
You could have the best content in the world and still lose potential customers...
If potential customers are failing to understand what it is you have to offer, more than likely they are going to go with another company that they feel “connects” better with them. Templates make it easy to throw information on the web, but many times they limit the way in which you present your content. If the design does not easily flow and carry the user through the the information, the template may be hindering you. By collaborating with a design agency, you have guidance on what format and verbiage can better connect. An agency can also guide you in determining the keywords for each page to improve your search engine rankings.
The second biggest factor when choosing to invest in a custom website is aesthetics. Your website visitors will judge you based on design. Let’s be honest, we’re all critics. Sometimes we do it subconsciously without even realizing. You could have the best content in the world, the best services, the best prices - and still lose potential customers because they couldn’t find that great information buried under the “blah” design of your site.
Design exist to create hierarchy within your content - to create call-to-actions, banners, graphics, etc. that engage customers and put key details at the forefront. If you can catch their attention in a short amount of time, then you will keep them engaged long enough for them to browse the rest of your site, call to talk to you, or even stop by your store (if you are a brick and mortar).
Website are almost always the first thing potential customers or investors will look at...
What you must remember is that the website will only be successful if you commit to being invested in the time it takes to develop it. To explain, what we mean by this is that we want you to be engaged throughout the process, we want to hear your feedback and be confident that we are developing a site that accurately reflects your vision.
If you feel that your business would significantly benefit from better aesthetics and a better content layout then it may be time to consider a new website. Making the decision to invest in a custom website can seem daunting. But it is an investment that grows with you, that grows with the company, and one that could lead to growth in revenue.